Thu, Nov 13, 2014
Supermarkets can, without exaggeration, be called the symbols of our
of time. Most people prefer to buy food
right there, because everything in these stores is designed to
it was convenient for the buyer: each product can be picked up and viewed
from all sides, the time of choice is not limited, and not to wear
gravity, you can take the cart. But after leaving the supermarket, many
discover that, having come for buns and yogurt, for the unknown
reasons left at the box office almost all the money that was in
wallet
There is nothing surprising in this, because marketers around the world
constantly coming up with new traps forcing buyers
supermarkets impulsively purchase as many as possible
goods without which they could well do. For this they
carefully study the contingent of buyers of each particular
supermarket, because for representatives of different segments of the population
defining the purchase are various factors. The same applies
the sex of buyers, their material wealth and many others
differences.
Fruits in front and candy at the checkout
At the entrance to each supermarket, the buyer first gets into
the area where the fruit stalls are located. This is not at all accidental.
coincidence, fresh fruit symbolizes the freshness of the rest of the goods,
in addition, they attract the attention of the buyer, who, choosing
for example, several tangerines calm down, after which
moves around the store much slower, looking at it with interest
presented goods.
The same trap is located at the box office, where, as a rule,
the queue is moving slowly. Boredom buyer starts
consider magazines, candies, chewing gums, spread on racks,
razors and in most cases puts something in their basket
what would he have not even thought of before. Especially hard to keep from
purchases for young mothers, as children immediately begin to ask
some Chupa Chups.
At arm’s length
Supermarkets apply a certain principle of placement.
products of the same type, according to which the products you need
sell first, placed in the middle of the shelving.
A man of average height, the right product immediately catches the eye, and
to take it, simply stretch out your hand. Usually in
This zone houses expensive products of promoted brands with no
very long shelf life. Above is what is worth
somewhat cheaper, and the cheapest goods usually stand in the
bottom.
Smell
Psychologists say that the smell of smoked sausage, fresh bread
or coffee has a very positive effect on supermarket shoppers.
These smells, without exception, cause appetite, which encourages
buying a set is not the most necessary product. In some
supermarkets these smells occur naturally, and in
others are specially sprayed from flavored sprays.
How to avoid traps in supermarkets
Modern psychologists have developed some simple rules,
compliance with which will help to keep from unnecessary purchases:
1. Do not go to the supermarket hungry.
2. If you need to buy a large number of products,
It is recommended to make a list of them and try not to deviate from
him
3. You should take with you only the amount that is planned
to spend.
4. Do not purchase products immediately upon entering
supermarket, in the farthest zone you can often find the same goods
at a cheaper price.
5. You must carefully look at the lower shelves.
6. If you plan to buy two or three products, you should not take
big cart.
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