Personal Brand: 2 ways to make peoplewant to continue the conversation with you

The teacher on language courses coached the class with the help of
next exercise. You had to introduce yourself by saying the following
phrases:

�“I studied at the institute (name). I am currently working (title
organizations). By profession, I (name). “

The disciples walked around the room and repeated it to each other, yawning from
boredom.

Do not you think that by meeting new people and trying
make useful connections, do we behave in a similar way? Why is that
is going on?

The answer is simple: everything universal and generalized kills the spark.
interest.

When we talk about ourselves, we present our own brand to the world.
If you say the same thing as everyone else, just “filling in”
empty graphs on an imaginary form, you will not remember. You must
emphasize your own personality to draw on yourself
Attention.

Think how you can tell your story briefly, but so,
so that she remembered? How to stand out from the crowd at the event? Or
to impress a recruiter during an interview?

If it seems to you that it is impossible – tell you how much you
talented in a few words, remember that your goal is not
state your resume in and out, and make the other person think:
�”Wow, tell us more about it.”

There are two easy ways to start an interesting story about yourself.

Option 1. Find your “Why?”.

Many introduce themselves by calling what they do: “I am an engineer
(doctor, teacher, marketer, economist) “.

If the conversation continues, it is likely that the other
the person will politely nod, but delving into what you really are
do it.

Make your motives the basis of your presentation.

Why do you work in graphic design? Why you
Looking for a job in finance? Why is your passion engineering?
systems?

When you mentally add an answer to these “why”, you
immediately make your words more memorable:

�“I’m a graphic designer. No wonder – after all I spent my childhood, everywhere
walking with a notebook in which he drew sketches “.

�“I work in finance because I love helping people
save to achieve long-term goals. My new customer,
for example, I just opened a restaurant! ”

�“I specialize in engineering systems because
flexibility in working on projects in various areas has for
I have a huge value. “

This approach instantly makes you more human – and more
memorable.

Option 2. Tell us about your influence.

What big (or small) problems do you solve? Review
your recommendations, characteristics, employer ratings and reviews
clients to get an idea of ​​your contribution to the total
a business. Ask your boss, colleagues or clients what they see.
your strengths.

For example, a copywriter, introducing himself and describing his work,
just said, “I write articles.” It sounds boring – and many
it is not clear what this generally means and why? Many
Professions involve writing some words.

Drawing attention to this, he began to introduce himself more
deployed: “I help start-up startup projects. Entrepreneurs with
with my help they declare themselves bright and attractive, so that their
could notice and remember. “

This explanation facilitates understanding and arouses interest.

If you confidently emphasize your best features, you get
more new contacts:

�”As a business coach, I help entrepreneurs think
strategically, develop business and get more profit. “

�”I am a lawyer who makes legal support crystal
transparent, so a business owner can focus on
which is really important. “

�”I am a recruiter who helps companies find qualified
talents and stay ahead of competitors. “

As soon as you outline the appropriate options, share them with
friends.

Ask them if they would meet you for the first time, their
Would you be interested in continuing the conversation with you? You managed to create
image of a successful professional?

Use prepared phrases the next time you
they will ask the old as the world question: “So, what are you doing?”. And great
the chance that you will be remembered!