Unexpected reason for the increased demand for dressesRussians

Sun, Nov 27, 2016

The economic downturn in our country has affected
life of Russians in unexpected ways: they began to buy more often
dresses According to the authors of the study, this is due to the fact that
using a dress for a woman is much easier to create a solid image.

The share of dresses in Russia in the segment of women’s clothing
20%, while on jeans -11%, on outerwear – 7.5.
The largest share – 30% is in T-shirts and shirts.

The total volume of the women’s clothing market at the end of last year
will be 37 billion dollars. This year is expected to exceed
this figure is almost 40 billion.

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