Mon 05 May 2014
Dear children’s things are in demand. They are bought not only
rich, but also people with very limited income. �”Why?”, –
you ask. It turns out that this phenomenon is quite easy.
to explain.
Emotions
Parents are not sorry for their children, so they get
expensive clothes for them, despite the high price. They want to
the child looked fashionable and beautiful, just like in the picture.
Some adults take baby clothes only in branded
stores. The dressed-up baby looks cute and touching, not knowing
In addition, perfectly performing the task of marketing professionals.
Small children do not care what kind of clothes they wear. Real
The reason for successful merchantability – the desire of adults to expose themselves
in respectable light in front of other people.
Quality
There is a category of buyers who believe that only expensive
baby clothes can be of high quality. According to their belief
the price is justified, and it consists of the following factors:
- Brand Originals for kids from Gucci, Dior, Dolce & Gabbana,
Kenzo, etc., cannot be cheap.
- High quality. Expensive consumables, elite
equipment, qualified specialists – all this should
guarantee the excellent quality of the finished product.
- Prestige due to the long history of the brand and its
popular.
- An example is a compelling reason explaining demand. People trust
manufacturers, whose clothes are public faces, acquaintances,
relatives.
Hence the demand for expensive children’s clothing.
For their part, marketers add their spoonful of honey, talking about
environmental design, developing attractive slogans and slogans,
trying to influence low-lying (pride, vanity, etc.) qualities
buyers.
Exclusivity
One of the factors by which people bought and will be
buying expensive clothes for children, is that in most
Its exclusive models. The number of units in the collection
limited.
Parents want their child to be unique. To this desire
followed by large manufacturing companies, making a profit not for sale
goods among the general population, and at an inflated price.
Love for your child, desire to look expensive and beautiful,
the desire to join the world of the elite – all this gives rise to good demand
на мировые брэнды детской clothes. Therefore opening an elite store
детской clothes— один из способов получить высокий доход.
