Tue, Apr 15, 2014
When a woman faces the question of choosing a cosmetic
means, the majority is guided by the principle: “the more expensive
the better the quality. ” But is it really? Sometimes high price
cosmetic product does not consist of its high quality, but
from advertising promotion of the brand, product imports and other
components that are not related to the quality of cosmetics. Difference
between the composition of imported, elite and inexpensive products not so
is great. And this factor is already fairly marked by consumers.
Cosmetic companies “Hundred recipes of beauty”, “Clean Line”,
�”Eveline” has already earned the trust and positive assessment on
Russian market. But if cheap cosmetics
practically inferior to expensive, why pay more? What are her
преимущества и limitations?
Advantages:
- Price. By far the most obvious advantage of cheap
cosmetics is its low price, which allows significantly
save and save the family budget from high costs.
- Availability. Cheap cosmetics available
to all consumers and sold, perhaps, in all stores and
shopping centers. They do not need to be ordered from special catalogs and
spend time on it and additional funds for delivery. Purchase
inexpensive cosmetics can be combined with regular shopping.
- Quality. Cheap does not mean that poor quality. Many
domestic cosmetics companies produce products, nothing
inferior to foreign brands. All cosmetics can be divided into two
groups: decorative and for face and body care. And if the quality
the first directly depends on the price and nanotechnology, the second group
unable to invent the elixir of eternal youth and beauty. Everything
care products – scrubs, creams, lotions – have almost
the same composition. For example, advertising the next miracle cream
wrinkle with the addition of particles of gold or silver – rather
just another myth. The skin is 90% water. With age
hydration dramatically reduced and wrinkles appear. Therefore, the composition
any anti-aging cream, regardless of the status of the company
provides for skin hydration and saturation of the main
with vitamins.
Disadvantages:
- Despite the relative regulation of the composition of certain
cosmetics, the quality of cheap products is still dependent on
honesty of the manufacturer. On the packaging is often written “with
using natural herbs “or” medical cosmetics “. But in
This case has to believe only the words of the manufacturer. You do not
You can request a certificate of quality and completely
protect yourself from its “side effects”. Choosing an inexpensive
Cosmetics, should focus on consumer feedback.
- Inexpensive cosmetics include use
the entire line of skin or body care products. It’s clear
prescribed on the packaging of a particular product. Such
unobtrusive advertising often puts customers in difficulty.
But, despite the fact that funds are inexpensive, purchase the entire line
not necessary.
Text: Katerina Pchelnikova
