Fri, Dec 26, 2014
It’s no secret that there are many ways in which
can influence other people. However, scientists are convinced that the most
successful influence mechanics are based on simple human motives.
For example, on striving to make the most efficient
solutions. By slightly changing your techniques of persuading people, you will finish
the most successful solutions to your tasks.
In the modern world filled with information noise, it is very difficult
find a harmonious combination of ways of making the most
rational decision and time spent on it. Knowledge
several psychological techniques can open wide enough
opportunities to convince other people that what you have proposed
A solution to a problem is most effective.
For example, one way is to use contrast in
perception. However, it is important to consider not only conscious, but
and the unconscious component. So, a bottle of wine worth 1000
rubles will be perceived by us in different ways, depending on what
it was suggested a little earlier – homemade wine for 500 rubles or
drink for 3000. Sometimes we are not aware that such a contrast affects
на приятия нами solutions.
However, companies are well aware of this. They are constantly
use such tricks to get the most out of it.
They deliberately push us to buy, starting from
proposed prices.
Curiously, this method is used by Carluccio’s Restaurant.
Group, which owns a network of cafes in many European countries. They
the menu offers not only pasta, salads and sandwiches, but also
motorcycles also traded. As a result, on the background of 4500 dollars
which costs a motorcycle, the cost of a sandwich is just scanty.
It is on this striking contrast, including built
marketing policy of the company.
This practice can be implemented not only in your
professional activities, but also in personal relationships, when
you just need to get what you want from your friends and
relatives.
